
What Will You Learn?
- 1. Developing a Profitable Business Model: Learn how to create a sustainable business model that aligns with your music career goals.
- 2. Goal Setting: Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career and understand why this is so important to your career.
- 3. Budgeting: Understand the financial aspects of running a music business and learn how to manage your finances effectively.
- 4. Funding Your Career: Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
- 5. Building Your Artist Narrative: Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
- 6. Branding: Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
- 7. Marketing: Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
- 8. Social Media: Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
- 9. Pitching & PR: Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
- 10. Business Plan: Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
- 11. Release Strategy: Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.
Course Content
Developing a Profitable Business Model
Learn how to create a sustainable business model that aligns with your music career goals.
The Cold Hard Truth
Task
Mindset
5 Tips To Switch From a Creative to a Business Person
Activate Business Mode
Module Recap + Course Tips
Goal Setting
Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career.
Why Bother Setting Goals?
A Turning Point: Overcoming Self-Doubt and Embracing Success
What Are You Getting From All This? The Power of Goal Setting
Shaping The Landscape of Your Success
Psychological Studies and Research on Goal Setting
A Mindful Approach to Setting Goals as an Independent Artist
Different Types of Goals
Steps to Setting Goals
Task – Goal Setting
Budgeting
Understand the financial aspects of running a music business and learn how to manage your finances effectively.
Introduction to Budgeting
Planning Your Budget
Create an Estimate
Projecting
Balance Earnings & Expenses
Task
Funding Your Career
Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
The Funding Mindset
Bridging the Gap & Finding the Figures
Funding Options
Advances on Deals
Self Funding
Existing Revenue
Arts and Public Funding
Crowdfunding
Private Investment
Time Investment
Task
Developing Your Artist Narrative
Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
What is an Artist Narrative?
Where To Start
Writing Your Introduction
Task – Writing Your Introduction
Brand Identity
Task – Brand Identity
Keywords, Aims & Goals
Task – Keywords, Aims & Goals
Social Media Vision & References
Task – Social Media & Vision
Publications & Platforms
Task – Publications and Platforms
Project Outline
Final Task
Branding
Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
Introduction to Branding as an Artist
Brand Guidelines
Brand Story
Task – Brand Story
Mission Statement
Brand Voice
Task
Brand Signature
Colour Codes
Brand Names
Recap – Brand Guidelines
Task – Design Your Logo
Professional Imagery
Task – Moodboard Time
Final Task – Make Your Brand Guidelines
Marketing
Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
Introduction to Marketing
Goal Setting
Task
Audience Definition
Social Media Audience Data
DSP Back End Data
Website & Mailing List Data
PPC Campaign Data
Data Skews
Task
Branding
Task
Marketing Channels
Task
Marketing Budgets
Task
Action Plan and Timeframes
Task
Traditional Marketing
Final Task
Social Media
Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
Introduction to Social Media
What is a Social Media Strategy?
The Benefits
Define Your Goals
Task
Content Strategy
Task
Social Media Engagement Strategy
Social Media Audit
Task
Schedule Media Schedule
Frequency Suggestions
Hints and Tips
Task
Assess Results
Future Task
Pitching & PR
Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
Introduction to Pitching
Formatted and Unformatted Pitching
Building a Directory
Directory Template
What & Where To Pitch
How To Pitch
Follow Ups
Don’t Give Up
Business Plan
Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
Why Do I Need One?
Business Plan Introduction
Executive Summary
Product Definition
SWOT Analysis
Market Analysis
Financial Planning
Budget
What Leads to Failure
Task
Release Strategy
Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.
What is a Release Strategy?
Things to Consider
How to Plan a Strategy
Tried and Tested Strategies
Waterfall Method
Remix and Reworks Method
The Live Experience Method
The Social First Method
Task