The Backyard: Leamington’s newest Music festival! 

Leamington is notorious for its summer schedule which is filled with a host of amazing live outdoor events, featuring the best of local music, food, art and culture. TULU presents have teamed up with some of Warwick University’s best and brightest student-led music and events organizations, Koan Record, Season SZN Settings and Mayhem to host the newest festival to join this summer’s programming, The Backyard. Alongside the initial partnerships TULU then recruited the best local events brands Tallawah Sound System and Saturn brands to ensure the best representation of Leamington’s music culture and best music on the day. The Backyard is the only festival in Leamington to showcase DJs, Bands, Acoustic, Rap, reggae, dub, house, funk, soul, rock, R&B, House, UKG and more!

The day festival at Mill Gardens is followed by an afterparty in the heart of Leamington Spa where we will see the multifaceted DJ Bklava who has been a recognised name across the festival scene in 2021 and 2022 take to the decks. Baklava drew huge crowds to her sets at BBC R1’s Big Weekender, Parklife and AVA due to her ever growing popularity within the dance music scene. 

The Backyard is a young, diverse music festival focusing on niche underground genres of music that don’t usually get the spotlight at outdoors events. CBO Vince said “We are so fortunate to get to be involved with this summer’s programming for live music events in Leamington with a difference. We are very lucky to have the support of more well established brands like Slate Events, who believed in our vision and helped us to bring this idea to life.”

TULU serves independent artists in the underground music scene, championing entrepreneurial and forward-thinking creatives in the underground music scene. So this event felt like a good fit to showcase some of the incredible acts they have worked with from across the UK and to give the students a platform. 

The student music scene adds a lot of culture and diversity to Leamington’s existing music scene and TULU Presents by nature is a disruptive music industry brand that loves to push boundaries and create new experiences. TULU is prime placed to support those genres which fall outside of the usual scene. This will not only be a celebration of the vibrant youth culture in the area but showcase some of the most exciting emerging talent from across the UK.  

Acts like Feux, Call Me Unique, Wynter Black, Tidez and Capital J to name a few will grace one one of three stages in the gardens. The Official afterparty will host a variety of global and local names, from Bklava and High Nelson to student collective Mayhem and a Tallawah, a fan favourite of Leamington Spa. With food and drink provided by local vendors, 8 Track Rum, Bedford Street, Tea Society, Sukanya, 8Track Spiced Rum, and support from Big Drop Brewery, UNLTD and CanO Water.

 

Dats Muzik x TULU Presents- Why It’s Important To Have Web Copy and Press Coverage

Dats Muzik x TULU Presents- Why It’s Important To Have Web Copy and Press Coverage

We have teamed up with Francetta Evans-Anfom from Dats Muzik for this guest blog feature:

“One of my most hip and happening partnerships is with TULU Presents (The Underground Link Up).

These two female bosses, Gee and Vince, have created a space for Independent artists to connect, create and collaborate with music industry professionals, creatives and brands all under one roof. TULU Presents has the online digital services and physical creative hub, so two parts to this cool and funky company.

How did the opportunity come about? I (Francetta, Director of Dats Muzik) wrote a music review for their artist, Blue Eyes, then a few months later they suggested another artist. Later they absolutely loved what I was doing and wanted to support more female led platforms. So we got talking and voila, here we are.

So, as an award finalist Afrobeat & Amapiano ‘Best Music Blog’ 2021, here comes Dats Muzik Creative Copywriting, where I write website copy, content, do proofreading and editing + more for creative diverse, unrepresented and black-led businesses. This blog post incorporates the two and we’ll be discussing the importance of web copy and press coverage in the music industry.

The first thing is… Why have your own website and how is this the best path for press coverage?

It enables you to build a direct connection with your audience by growing your mailing list.

Too many artists still pin all of their hopes on social media, and invest a lot of time in growing their audiences there. But the sad reality is, that these audiences are still connected with a platform that YOU have no control over. So if that platform falls out of favour, or closes down, you’ve lost those hundreds, thousands, or in some cases, millions of followers, with no way of keeping in touch with them. Just recently Facebook, Instagram and WhatsApp were down for 5 hours and they lost millions from advertising.

This now proved why having an email list and your own space on the internet is vital. Your website is one of the main places that you can gather email addresses, so you can keep in touch with your audience by sending out regular newsletters, have your music their and gain press coverage.

You have to see yourself as a brand. You’re not just an artist or DJ that produces or writes and sings the songs. For your audience to connect with you and become loyal fans, you have to tell your story and show your uniqueness to the world. Where can you do that and express yourself and your brand? Show us who you or your band truly are? On your own website!

With your own website, you have more control over how you present yourself, which will allow you to make the strongest first impression possible. You’re not as restricted to the template Facebook wants us to use, for example – you can be as visual or as minimal and mysterious as you like. Plus, there are less distractions since people aren’t being pulled away by various ads and notifications.

At Dats Muzik we believe that having an EPK (electronic press kit) is like a CV for the music industry.

It helps you gain more press coverage than without, but having a website just elevates you once more, as not many artists or DJs have their own site. You have to see yourself as a brand first then an artist.

What is the purpose of web copy and how much should you add?

Your website is the shop window to your world and products. Each page is where you’re walking and taking your visitors on a journey through your world, music and each section of your brand. Every word written is you talking to your potential audience and customers, who will download your songs, purchase a product (hoodie, vinyl etc) and go to your gigs or concerts.

As an emerging artist, musician, band or DJ, have you ever thought of words like this? Have you ever thought of copywriting and content writing like this? It makes you think, doesn’t it? You have to decide how much you want to talk to your customers (audience)….

1 website page will make visitors seem blah, like “Is that all? That’s a bit dry”.

4 or more pages gets your visitors excited. Get’s them wondering what’s next to come like ‘Mary Poppins’ famous bag. You want to give them just enough. Leave the conversation at the sweet spot, where they’ll buy and come back for more.

With an EPK, usually it’s 2 pages or less and is focused on a specific song or album. As with your web copy you can be more conversational and in depth with your audience, whilst getting radio hosts, journalists, podcast hosts and others fascinated with you. Impressed by your talent and they can connect with you personally via email.

Always have an EPK, as it’s essential, but have the best web copy for your website will add an extra layer to your already impressive music. This is for all genres, even though I focus on Afrobeat, Amapiano and Reggaetton.”

Espielle – Quadruple EP Project Release

Espielle – Quadruple EP Project Release

When a catastrophic technical fault turns into an eclectic quadruple project release, you can’t help but be intrigued…

Due to an unfortunate malfunction of Espielle’s hard drive rendering it completely useless and taking his goldmine of sessions down with it; this incredibly versatile producer is treating us to an explosion of new releases. This quadruple EP release project, aptly named “i” – “iv” will be heading our way over the coming months to perfectly represent the diversity of talent Espielle unwaveringly displays.

These tracks were all part of individual projects which Espielle was working on but due to the unfortunate hard-drive incident he is unable to finish the tracks to his normal release standard. Therefore, he has made the decision to throw caution to the wind and simply release the top 15 tracks which were closest to, or ready for completion.

Oxfordshire based Espielle has been surrounded by music his whole life so his broad spectrum of music theory knowledge helps him create high quality and multifaceted projects.

The first EP, “i, released on the 23rd July is a collection of commercial style instrumentals which would not be out of place on advertisement and marketing content in a wide array of different industries. Our top tracks from this EP are On Foot and Cavalry.

EP number two; “ii”, released on the 31st July takes you on a trip around the world in just three tracks keeping you hooked throughout. Drawing inspiration from West Africa, Spain and the Middle East, this EP takes you from the beginning through to the end in a brief but wholly engulfing manner. Our top track from this EP is End.

The third EP… “iii”, the most recent release which graced our ears on the 13th August is where Espielle really flexes his song writing and construction skills. On “Spilled” we even get a flavour of Espielle’s own voice as he delivers the beautifully emotive track.

And finally, EP “iv” takes you out of this world with two impeccably written classical pieces which would not be far out of place on sci-fi and other fantasy type TV shows. It is the perfect grand finale for this quadruple EP special and gives the listener a complete end to end experience from commercial instrumentals to complete songs. “iv” is set to be released in the coming weeks.

Click on Espielle’s profile to find out more about this versatile producer from Oxfordshire and to discover how you can collaborate with him on your next project. 

Espielle is also one half of production duo Harlem Ralph; born from over 10 years of making music together, Patrick Foley and Espielle have been working under the collective name Harlem Ralph to bring a vast aray of producstion services including song writing, instrumental, beat creation, recording and vocal coaching. Find out more about their services here. Harlem Ralph are based at The Unit as one half of our in house producers.

‘Now I need You’ Henry Jones x Harlem Ralph

‘Now I need You’ Henry Jones x Harlem Ralph

Henry Jones and Harlem Ralph have snuck in a summer anthem just in time for the heatwave. 

Music is so often the backdrop to our memories and moments in our lives that get beautifully captured in lyrics and beats. If the summer of freedom doesn’t need a soundtrack then we don’t know what does, and we also have yet to hear a more suited track than ‘Now I Need You’. 

This catchy summer banger is nostalgic, carefree and retrospective. Lyrically the track is raw and honest and talks of the retrospective feeling of needing someone after convincing yourself you would be fine on your own. It is honest and earnest which is a contrast to the high energy and upbeat production from Harlem Ralph.

The result of this beautiful juxtaposition is a high energy, catchy and infectious electro-pop summer bop that is perfect for the car, club or house party. We expect this to be added to the repertoire of DJ’s across the country as clubs begin re-opening for a guaranteed floor filler. 

Visuals for this track are deliberately not literal and show the carefree fun element of the song rather than reflecting the sentiment of the lyrics. The video gives us serious flashbacks of when times were different and house parties were of the norm. We certainly have been missing these kinds of vibes and the ‘Now I Need You’ visual gives us hope for the future as we move out of restrictions and start meeting up.

Listen, Watch & Share

Listen:

Click here to listen to Now I Need You

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