Chloe Irving PR

Chloe is a Digital Marketer that has worked on some of the biggest music marketing campaigns of the last few years.

About Chloe Irving

With experience working with Warner Music UK, Charlie B Management and Contenitica Records. Chloe has worked with artists such as Pink Floyd, Prince, Enya, Rod Stewart, Ward Thomas, Mica Paris, New Order and many more.

Chloe specialised in the Digital Marketing of music campaigns including Social Media Strategy, PR, Account Management, Content Creation, Digital Advertising, CRM Marketing and Influencer Marketing.

Previous Work

Rod Stewart ‘You’re In My Heart’ with the Royal Philharmonic Orchestra

The album was the 10th biggest release of 2019 and entered the charts at #3 with 37,723 OTC. We also got the official UK #1 album three times including Christmas #1 knocking out other great albums from Stormzy and Harry Styles. Rod’s Spotify followers increased by 22.8% and streaming on a whole increased by 83% YOY following the album release. My work on the social side of the campaign ensured that the momentum before release date and beyond was kept alive and people heard what Rod had to say. The success of the campaign shows that my beginning research paid off as I was able to collate the most beneficial social plan for the specific artist and campaign. 

Enya Social channels works

Created and worked a consistent social channel schedule for Enya across a year. Against common trends, Facebook saw 13.4% YoY growth hitting over 2.1M followers. Positive start with Instagram growth of 467% YoY from 13K to over 78K, accelerated by activity. The streaming in the UK was up 27% 2020 vs 2019,  above 22% market. This includes nearly 1B global streams WW for 2020. Following on from a creation of ideas and YouTub strategy, her channel’s views grew by 63% YoY (71,980,470 views in 2019 to 117,627,713 total views in 2020)

Prince Sign O’ The Times

Ran the digital for the project including influencer marketing as well as running digital advertising  across Facebook, Instagram, Twitter, YouTube and Amazon. Not only was the campaign proclaimed as ‘Reissue of the Year’ from many major publications, it was also nominated for Catalogue Marketing Campaign of the year at the 2021 Music Week Awards.

Proclaimers ‘Sunshine on Leith’ Exclusive Green Vinyl Release 

Collaboration with Hibernian FC to raise funds for the Edinburgh and Lothians Health Foundation (NHS)

Whilst at Warner, ran a solo project to raise money for the NHS charity, Edinburgh and Lothians Health Foundation in Scotland. Released 1,000 exclusive copies of 7” Proclaimers single ‘Sunshine on Leith’ in partnership with Hibernian FC (Club Anthem). Ran the project from start to finish, resulting in a sell out in just 3 days and raising around £7,000 for the charity.

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