TULU Academy – Artist Business Development Course (Online)

Categories: TULU Academy
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What Will You Learn?

  • 1. Developing a Profitable Business Model: Learn how to create a sustainable business model that aligns with your music career goals.
  • 2. Goal Setting: Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career and understand why this is so important to your career.
  • 3. Budgeting: Understand the financial aspects of running a music business and learn how to manage your finances effectively.
  • 4. Funding Your Career: Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
  • 5. Building Your Artist Narrative: Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
  • 6. Branding: Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
  • 7. Marketing: Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
  • 8. Social Media: Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
  • 9. Pitching & PR: Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
  • 10. Business Plan: Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
  • 11. Release Strategy: Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.

Course Content

Developing a Profitable Business Model
Learn how to create a sustainable business model that aligns with your music career goals.

  • The Cold Hard Truth
  • Task
  • Mindset
  • 5 Tips To Switch From a Creative to a Business Person
  • Activate Business Mode
  • Recap + Tips

Goal Setting
Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career.

Budgeting
Understand the financial aspects of running a music business and learn how to manage your finances effectively.

Funding Your Career
Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.

Developing Your Artist Narrative
Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.

Branding
Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.

Marketing
Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.

Social Media
Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.

Pitching & PR
Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.

Business Plan
Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.

Release Strategy
Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.