What Will You Learn?
- 1. Developing a Profitable Business Model: Learn how to create a sustainable business model that aligns with your music career goals.
- 2. Goal Setting: Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career and understand why this is so important to your career.
- 3. Budgeting: Understand the financial aspects of running a music business and learn how to manage your finances effectively.
- 4. Funding Your Career: Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
- 5. Building Your Artist Narrative: Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
- 6. Branding: Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
- 7. Marketing: Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
- 8. Social Media: Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
- 9. Pitching & PR: Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
- 10. Business Plan: Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
- 11. Release Strategy: Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.
Developing a Profitable Business Model
The Cold Hard Truth
5 Tips To Switch From a Creative to a Business Person
Activate Business Mode
Module Recap + Course Tips
Why Bother Setting Goals?
A Turning Point: Overcoming Self-Doubt and Embracing Success
What Are You Getting From All This? The Power of Goal Setting
Shaping The Landscape of Your Success
Psychological Studies and Research on Goal Setting
A Mindful Approach to Setting Goals as an Independent Artist
Different Types of Goals
Steps to Setting Goals
Task – Goal Setting
Introduction to Budgeting
Planning Your Budget
Create an Estimate
Balance Earnings & Expenses
Funding Your Career
The Funding Mindset
Bridging the Gap & Finding the Figures
Advances on Deals
Arts and Public Funding
Developing Your Artist Narrative
What is an Artist Narrative?
Where To Start
Writing Your Introduction
Task – Writing Your Introduction
Task – Brand Identity
Keywords, Aims & Goals
Task – Keywords, Aims & Goals
Social Media Vision & References
Task – Social Media & Vision
Publications & Platforms
Task – Publications and Platforms
Introduction to Branding as an Artist
Task – Brand Story
Recap – Brand Guidelines
Task – Design Your Logo
Task – Moodboard Time
Final Task – Make Your Brand Guidelines
Introduction to Marketing
Social Media Audience Data
DSP Back End Data
Website & Mailing List Data
PPC Campaign Data
Action Plan and Timeframes
Introduction to Social Media
What is a Social Media Strategy?
Define Your Goals
Social Media Engagement Strategy
Social Media Audit
Schedule Media Schedule
Hints and Tips
Pitching & PR
Introduction to Pitching
Formatted and Unformatted Pitching
Building a Directory
What & Where To Pitch
How To Pitch
Don’t Give Up
Why Do I Need One?
Business Plan Introduction
What Leads to Failure
What is a Release Strategy?
Things to Consider
How to Plan a Strategy
Tried and Tested Strategies
Remix and Reworks Method
The Live Experience Method
The Social First Method