
What Will You Learn?
- 1. Developing a Profitable Business Model: Learn how to create a sustainable business model that aligns with your music career goals.
- 2. Goal Setting: Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career and understand why this is so important to your career.
- 3. Budgeting: Understand the financial aspects of running a music business and learn how to manage your finances effectively.
- 4. Funding Your Career: Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
- 5. Building Your Artist Narrative: Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
- 6. Branding: Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
- 7. Marketing: Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
- 8. Social Media: Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
- 9. Pitching & PR: Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
- 10. Business Plan: Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
- 11. Release Strategy: Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.
Course Content
Developing a Profitable Business Model
Learn how to create a sustainable business model that aligns with your music career goals.
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The Cold Hard Truth
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Task
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Mindset
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5 Tips To Switch From a Creative to a Business Person
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Activate Business Mode
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Recap + Tips
Goal Setting
Set SMART (specific, measurable, achievable, realistic, and time-bound) goals that align with your vision for your music career.
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Why Bother?
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A Turning Point
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What Are You Getting From All This?
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Shaping The Landscape of Your Success
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Psychological Studies and Research on Goal Setting
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How Do We Set Goals?
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Steps to Setting Goals
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What Type of Goals to Set
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Task
Budgeting
Understand the financial aspects of running a music business and learn how to manage your finances effectively.
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Introduction to Budgeting
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Planning Your Budget
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Create an Estimate
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Projecting
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Balance Earnings & Expenses
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Task
Funding Your Career
Learn about different funding sources available to artists, including grants, sponsorships, and crowdfunding.
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The Funding Mindset
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Bridging the Gap & Finding the Figures
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Funding Options
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Advances on Deals
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Self Funding
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Existing Revenue
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Arts and Public Funding
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Crowdfunding
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Private Investment
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Time Investment
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Task
Developing Your Artist Narrative
Craft your artist narrative, define your unique selling proposition, and learn how to tell your story in a compelling way.
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What is an Artist Narrative?
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Where To Start
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Introduction
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Task
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Brand Identity
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Task
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Keywords & Aims
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Task
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Social Media Vision & References
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Task
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Publications & Platforms
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Task
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Project Outline
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Final Task
Branding
Understand the importance of branding in the music industry, and learn how to create a strong brand that resonates with your audience.
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Introduction to Branding
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Branding as an Artist
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Brand Guidelines
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Brand Story
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Task
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Mission Statement
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Brand Voice
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Task
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Brand Signature
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Colour Codes
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Brand Names
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Recap
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Task
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Imagery
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Task
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Make Your Brand Guidelines
Marketing
Learn marketing techniques for promoting your music and engaging with your audience, both online and offline.
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Introduction to Marketing
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Goal Setting
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Task
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Audience Definition
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Social Media Audience Data
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DSP Back End Data
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Website & Mailing List Data
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PPC Campaign Data
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Data Skews
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Task
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Branding
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Task
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Marketing Channels
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Task
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Marketing Budgets
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Task
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Action Plan and Timeframes
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Task
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Traditional Marketing
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Final Task
Social Media
Discover the power of social media in building your music career, and learn how to use social media effectively to grow your fanbase.
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Introduction to Social Media
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What is a Social Media Strategy?
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The Benefits
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Define Your Goals
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Task
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Content Strategy
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Task
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Social Media Engagement Strategy
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Social Media Audit
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Task
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Schedule Media Schedule
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Frequency Suggestions
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Hints and Tips
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Task
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Assess Results
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Future Task
Pitching & PR
Learn how to pitch your music to industry professionals, and how to effectively manage your public relations.
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Introduction to Pitching
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Formatted and Unformatted Pitching
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Building a Directory
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Directory Template
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What & Where To Pitch
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How To Pitch
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Follow Ups
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Don’t Give Up
Business Plan
Create a comprehensive business plan that covers all aspects of your music career, from financial projections to marketing strategies.
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Why Do I Need One?
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Business Plan Introduction
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Executive Summary
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Product Definition
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SWOT Analysis
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Market Analysis
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Financial Planning
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Budget
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What Leads to Failure
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Task
Release Strategy
Understand the various components of a successful release strategy, and learn how to plan and execute your own release campaign.
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What is a Release Strategy?
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Things to Consider
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How to Plan a Strategy
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Tried and Tested Strategies
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Waterfall Method
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Remix and Reworks Method
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The Live Experience Method
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The Social First Method
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Task