Module One

Developing a Profitable Business Model

We know exactly what you’re thinking looking at this module, “DUH I’m an artist, I make music. I don’t need to develop a business model. I get paid to sing songs”. Whilst that may – in some cases – be true, for…

Module Two

Goal Setting

Throughout this course we will go on and on and on….and on about goal setting. Why? Because any business, artist or human being trying to do anything ever, does so much better when they…

Module Three

Budgeting

Now, with all the best will and strategy in the world, you won’t get very far without having a clear plan on how to finance your next release. Of course, you…

Module Four

Funding your Career

By now you should have built up a very detailed picture of just what the financial cost of your goals are. This is the point where many people begin to be defeated, because being an artist is…

Module Five

Building Your Artist Narrative

Coming soon…

Module Six

Branding

Branding… It surrounds you, you consume it every day, and you often don’t understand just how much you know about it. For example – you could tell me the name of a well known brand just based on a single…

Module Seven

Marketing

Ahh, good old marketing. It’s a big wide world out there in the realms of marketing – from digital to physical there is a never ending abundance of ways in which you can take your…

Module Eight

Social Media

In this day and age, everyone is on social media. To be precise, according to Digital 2022: Global Overview Report, there are 4.6 billion active social media users worldwide – that’s nearly 60% of…

Module Nine

Pitching & PR

Pitching is a key skill – one that people work for years and years to perfect. Being able to pitch yourself as an artist is one of the most valuable skills you can have (next to your talent). Your pitch is supposed to explain…

Module Ten

Business Plan

Coming soon…

Module Ten

Business Plan

Coming soon…

Module Eleven

Release Strategy

Coming soon…

Module Twelve

Personal Brand Launch

Coming soon…